Frucall.com: Get the best online prices using your cell phone

by Deborah Ng on July 26th, 2007

Frucall is a free, phone-based, price-comparison shopping service for consumers that lets them hear current online prices and purchase products using their cell phones, anytime, anywhere. Unlike many services, Frucall’s fast, efficient service works on all phones. Frucall blends the benefits of in-store shopping with the frugal and flexible nature of Internet shopping, providing consumers with a unique and exceptionally convenient shopping experience.

The voice-based service can be accessed by calling 1-888-DO-FRUCALL. Frucall does not require any special software or downloads and is entirely free.

Frucall Version 2 features include:

Frucall mWeb

Frucall mWeb allows users to:

Find the best online price of any item by entering the product barcode on the Frucall mWeb site
Scroll through a list of online vendors and their product prices
Review previously searched items and see their current online pricing
Get reviews and product rating information before making a purchase
Purchase items immediately with Frucall’s BuyNow feature
Connect directly to online vendors’ sites for more information when needed

Frucall Text

Frucall Text is a fast, easy-to-use service that allows consumers to search for online prices via two-way SMS. Frucall users simply send an SMS message to a specific number and include the characters “fru s” followed by a product barcode in the body of the message. The search results are quickly sent back to the user’s phone. There are also a number of useful short cuts that can be used with Frucall Text to access other Frucall features. Frucall Text is currently in beta and consumers are invited to send an email to support@frucall.com to get more information on how to access this service.

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